Preparation for a media interview is often more important than the interview itself. Many mistakes have been made by senior executives "winging it", going off track in an interview or,
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occasionally, creating a crisis with unintentional comments taped and broadcast on TV or run the next day in the morning newspaper.
One of the most important tactics we teach in our media training seminars is "key messaging." It's a simple process. Pick a maximum of three key messages - the most important things you want to communicate to the audience or readers. Hone these messages, refining them until you have them fine-tuned for easy delivery. So let's try a scenario.
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