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       MAY ISSUE




Public Relations
trade secrets on sale


Reputations.com launches
Internet's first do-it-yourself PR company
O
rganizations wanting to protect, repair, build or promote their reputations on their own now have a low-cost public relations

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resource. Reputations.com is the Internet's first single-brand source of services and products for lobbying, polling, crisis communications, reputation management and public relations.

Reputations.com gives users the high-value tools and training guides they need to generate positive news coverage, organize events, plan for and deal with crisis situations and exploit the Internet's marketing potential-without incurring exorbitant PR consulting fees.

Full Story





How to Write a Good Headline.


Full Story
Headlines function to grab the reader's attention and summarize a news story. Barbara Black tells you the secrets of effective headlines.

PR Means Money Well Spent


Full Story
Jeff Domansky shows you how the media can help you boost sales, improve your credibility, and maintain your reputation.

The Three Ps of a Good Reputation


Full Story
By Barry Forward, Executive Vice President

Don't let fate define your business. Healthy reputations depend on preparation, protection, and promotion.

Online PR Basics
By Gwendolynn Gawlick
Use the Internet to create both broader and more targeted communications strategies.
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