
Public Relations
trade secrets on sale

Reputations.com launches
Internet's first do-it-yourself PR company
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rganizations wanting to protect, repair, build or promote their reputations on their own now have a low-cost public relations
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resource. Reputations.com is the Internet's first single-brand source of services and products for lobbying, polling, crisis communications, reputation management and public relations.
Reputations.com gives users the high-value tools and training guides they need to generate positive news coverage, organize events, plan for and deal with crisis situations and exploit the Internet's marketing potential-without incurring exorbitant PR consulting fees.
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| How to Write a Good Headline. |

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Headlines function to grab the reader's attention and summarize a news story. Barbara Black tells you the secrets of effective headlines. |
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PR Means Money Well Spent
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Jeff Domansky shows you how the media can help you boost sales, improve your credibility, and maintain your reputation. |
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The Three Ps of a Good Reputation
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By Barry Forward, Executive Vice President
Don't let fate define your business. Healthy reputations depend on preparation, protection, and promotion.
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Online PR Basics
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By Gwendolynn Gawlick
Use the Internet to create both broader and more targeted communications strategies. |
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