There are some PR practitioners who will try just about any trick in the book to make sure an editor takes a look at their news release. So much so, that in many cases they
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throw years of media training advice out the window and defer to tactics that have been proven time and again to raise the ire of the media it was designed to impress.
Avoiding the trash bin isn't easy for even the most well written news release, so why help it along in its road to the paper shredder. Editors will tell you quite clearly what makes them ignore a news release. So here is a list of the top 10 ways to make an editor angry when presenting your news story.
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