he Internet has quickly become the default launch point for many media pitch campaigns. Business owners have quickly grasped the ease at which they can blast their news out through online newsletters, email campaigns and online wire services.
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Essentially the Internet has made getting your name in the media seem a whole lot easier. BUT just because your news release happens to appear on a website somewhere, does that mean it's actually being read?
A new survey has found that news consumption, our daily helpings of local, national and international news, still come predominantly from the daily newspaper. Yes, despite the obvious increase in Internet use, most of us still look to the daily printed tabloids and broadsheets for our news fixes.
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