To master an interview you need to crawl into the mind of the journalist you are about to talk to, and find out what they need, and what they are looking for.
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To give us some more insight Reputations talked to three journalists from three very distinct disciplines - newspaper, radio, and TV.
We asked them five questions about the interview process, and not surprisingly got very different responses from each of them.
Anne Gibbon formerly a writer with the Globe and Mail; Stirling Faux CORUS Talk Show host, and Alyn Edwards, a media trainer and former TV reporter gave us the insight that can help you get ready for your next media interview.
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