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7 Simple Steps to Getting Media Attention by Lisa Kember.
Getting attention through media releases can be a grueling process. Lisa Kember discusses seven very informative steps to getting the proper media attention.
http://www.fastmpr.com/SIMPLET.HTM
Journalist Speak Out.
Journalists Greg Hack from the Kansas City Star and Colbert King From the Washington Post reveals two different sides of receiving PR pitches. Learn some basic dos and don'ts of pitching.
http://www.enewsrelease.com/journalists_speak.asp
Overheard at the Bar
Here Pussy, Pussy: Catting Around for Placements by Brenda Clevenger.
Brenda Clevenger's article at CornerBarPR.com uses a unique humorous tone in comparing cats to journalists. Find out what journalists are looking for when receiving the perfect pitch.
http://www.cornerbarpr.com/articles/overheard.cfm?article=1019
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